Working for the Empire

Well, hi there...

Hope you're having a good holiday season so far.

I am getting way behind on my shopping because I have been busy working for "The Empire"... Yes, my team and I have been busy working for a certain Music Industry trade group best known for suing college students and as it has been rumored, beating baby seals with old phonographs.

You know who I'm talking about.

The client wanted us to "remind" consumers that they should buy legal music this holiday, rather than pirate it.

And what better way to deliver that reminder than to provide TV newsrooms exclusive footage of a law enforcement raid on CD counterfeiters?

Today, it felt great to do what I do for living....

Not because I agree with how my client goes about protecting their property... no... I feel this way because the media received our story very, very warmly.

I personally spoke with News Assignement Editors in the 15 biggest cities in our great nation. I heard comments like "This is just the type of story we love" and"What a great story".

Sure, there was a station or two who "could not accept a VNR", but for the most part, it was shooting ducks in a barrel.

Today was a good day.

Even the World's most respected name in journalism gobbled up the story, taking our satellite feed coordinates from me over the phone and asking us to courier a tape to their Washington Bureau.

People, this is how media works in our great nation. Like most media outlets, TV Newsrooms are owned by for-profit public companies. They have been airing "fake news" since the mid-1970's and they will continue to do so.

You can despise it, stick your head in the sand or embrace it.

I have opted for door #3.

But baby, it is here to stay.

I'll prove it by sharing details on the media coverage our work generates.

And before I go off into the night (its almost 9), I want to quickly revisit what's happened with our client, the silver-based treatment for Molluscum skin infection...

As you all know, on November 20th, we fed the story of my son, who at 5 years old, contracted the disease.

Readers, its 3 weeks later and not a single news story has aired. I am truly disappointed that our nation's health producers would rather let more small children go through the trauma of Cryotherapy then tell their viewers about a treatment that actually works and while not specfically "FDA approved" is well within FDA guidelines and is based on good science.

We will keep pushing for this story to make the air across the country. I'm on a mission.

Until next time,

- The MEDIAHITMAN