Monday, December 17, 2007

When Up Turns to Down, Topsy Turvey Broadcast PR

The gremlins were having a field day today!

We walk in and find that our campaign for that Music Industry Trade Group has not had any additional pickup. Just two TV newsrooms - one in Dallas and one in Miami - have run our story.

Shocking... considering how a major network and World' s biggest non-profit goup of journos were salivating over our pitch.

So, we had to get to the bottom of it and we did.

Turns out our production partner made a mistake in the ftp of the content to Pathfire and the rest is history. The engineer was flogged, as he should have been.

But what's done is done. We're going out again tomorrow with phones a blazing...

with holiday cheer from the second most hated corporate entity in America today!

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