One week ago, we distributed the video package for that (in)famous music industry trade group and to date, we've seen only two broadcasts. One in Dallas and one in Miami.
We're all scratching our heads a bit.
After two passes on the phones, thousands of emails and faxes to our newsroom contacts, the story was definitely on the media's radar. Awareness was high. And many stations I personally spoke with seemed genuinely interested in the story.
But here we sit with a meager audience of 118,689 viewers.
What happened?
We've asked our client to see the video. That may shed some light on the lack of air.
Heck, for all we know, the video may be an industry spokesperson - all Guy Smiley - extolling the virtues of suing college kids to protect the meager royalties of helpless artists.
Its not uncommon for us to distribute and pitch a story we have not seen ourselves. And sometimes the stories don't meet our expectations.
If and when we get the link from the client, we'll post it here and share it with all of you.
I hate to admit "failures" and the jury is still out on this story for sure. But this blog is supposed to give you an insight into what we do here at the fake news factory.
Knowing what doesn't work is just as important as knowing what does work.
Like Edison is reported to have said after failure after failure in developing the light bulb... "now I know 99 ways NOT to make a light bulb".
More to come.
Happy holidays.
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