Wednesday, October 24, 2007

“Fake News” Versus the Vagina Monster from Outer Space

Can “Fake News” Actually be Used for “Good”?

Hello Friends,

Have you seen this one?… the lead poisoning in children’s toys story has been all over the news... the world’s largest toy company has recalled millions of toys.

Parents are scared. The local Toys R Us has a line at the return isle. More and more recalls are reported each week. And our news is there.

But not every harmful product is harming millions of American kids.

Some products injure a smaller group of people. But because the victims are fewer in comparison, their story is not judged (by TV News Assignment Editors) to be worthy of your attention.

This week, I got a call from a producer working for a law firm. Not any law firm, this firm was involved in a very high profile “personal injury” case a few years back in which billions of dollars in damages were awarded.

So my client says this law firm is representing women whose vaginas were literally destroyed by a medical device that was supposed to have helped them – a product which is FDA approved and still on the market today.

The firm has four of these victims lined up and ready to tell their story on camera.

It’s not that this has happened to only these four women… these are just the first four who are willing to take a day off work, invite a camera crew out to their house and speak to perfect strangers (possibly on national television) and tell the story about what happened to their vaginas.

I can imagine the sound bite… “And that’s when the doctor told me ____ had eaten a hole through my vagina.”

If that happened to you, wouldn’t you want to warn others?

Has the story been on CNN, 60 minutes or Dateline yet?

No.

Has it been covered by any of the TV stations that brought you the Vioxx story?

No.

It’s not that any of these ladies haven’t called the news before… they have… but the story was not followed up on.

Most people know nothing about how to approach TV newsrooms with a story.

“Fake News” to the rescue!

The way I look at it, if I can save one vagina, the world will be a better place for at least one sister (and her man)!

Hey REAL NEWS GUYS stop beating the drum on Iran, covering the endless Presidential debates, football and Brittney Spears for just 45 seconds please!

Give a little airtime and do the right thing so that Doctors stop prescribing a certain medical device before one more person gets hurt.

Nobody has to admit wrongdoing (or even liability) yet… as people, as good citizens, let’s look into this.

Who knows, we may find that the device still has the potential to do more good than harm… but shouldn’t someone make people aware of the risk before they make a decision?

Look guys, I don’t make any apologies for promoting fake news.

Matthew Broderick’s celebration for the Plaza Hotel’s 100th birthday, Sean “Diddy” Combs’ new business venture… Who gets hurt by these stories?

How about telling parents about Nickelodeon’s Slime Across America Tour? A whole bunch of kids went to the mall, got slimed, saw Sponge Bob and Dora…

Is that “corporate propaganda”?

The New York Times saw fit to “out” my industry on the front page, knocking 60% of my business away in an instant. It didn’t just hit my firm… but I had to let go of most of my employees. There were tears shed and many lives were disrupted, including my own.

All at the whim of one advocacy group, the Center for Media and Democracy.

Come on America, the tail is wagging the dog and is flying the word “Democracy” like the flag… on a dog’s rear end!

Well because the Constitution of this great nation protects my right to do what I do for a living from any advocacy organization (and their silent partners), who have sworn to stop me.

But I won’t stop. I’m going out with this story about the vagina eating medical device monster! I’m going to help spread the word on the most powerful media the world has ever seen.

Just you watch me. And when you see it on TV news, you’ll know the source.

Until then,

- MEDIAHITMAN

PS. Did I mention that I offered the keys to the “fake news” castle to every non-TV newsroom in the country? More on that later…

Fake news is dead. Long live fake news.

Tuesday, October 9, 2007

F**k the Activists

What do you think about the FCC's proposed fine against Comcast?

It's the latest notch in the Center for Media and Democracy's belt, now the FCC has stepped up their "fake news" witchhunt and they're trying to levy a fine against Comcast for airing "fake news" (a VNR) on their CN8 cable program.

The FCC doesn't even regulate cable... dont even get me started... so what the shizat is happening here?

Showboating? Window dressing? Political theater?

All of the above (and publicity for the FCC.)

The bottom line is this people, us "fake news" guys have not been pulling the wool over TV stations' eyes.

Personally, I've been disclosing our sources (who paid for a story to be produced) since getting into the biz in 1997. I learned to do it by copying my competition.

Every time we promote something for a client, their name is on the fax, the email and the video slates, plain as day for TV newsrooms to credit on the air.

But TV Newsrooms don't credit these videos. And they won't. No matter how much noise these "activists" make.

Why?

Because TV news lives and dies on the basis of its authority, usually gained through hard nosed reporting, serious anchors and well written content.

When the consumer sees a story on TV news, they believe it more readily because they trust their local news.

If TV News operations were to do what the CMD is asking and begin telling their audiences that this story came from this PR source here and this story came from that PR source there, the consumer would consider the news less valuable, less credible and less interesting.

And what would that do to ratings? The horror!

But even with all the hubbub and bruhaha, we released a story last Monday that's been on the air everywhere... on networks and over 300 local stations, reaching tens of millions of viewers... Suck it Center for Media and Democracy!

The true sign that democracy is alive and well is that an organization can pay to have a story videotaped and make that story available via satellite to TV Newsrooms across the country.

"Real" TV News outlets don't have to air the story... but if it's compelling and the visuals are good, "fake news" is a free way to fill up airtime on an otherwise slow news day. (And on occassion, it might be better news than what the locals have gathered.)

If viewers don't like the story, they can vote with their remote control.

I got your democracy right here baby... CLICK!